Maya spent $10,000 on a launch campaign. Her brand caught fire on day two, mentions spiked, traffic jumped. Sales, however, lagged for weeks. The buzz was fast, the profit was slow. That gap is the difference between Rate of Impact and ROI. Rate of Impact shows how quickly and how strongly an effort moves the needle, like signups today or leads this week. ROI shows the profit you earned compared to what you spent, after the dust settles. One tracks speed and force, the other

The room was full, but the air felt tight. Slides clicked by smiles stayed fixed, and no one named the risk everyone saw. The meeting ended on time, the project moved ahead, and a chance to fix a simple flaw slipped away. If you have sat in a room like that, you know the cost. People see the roadblocks, but fear wins. Fear of conflict, of looking unprepared, of stepping on toes. So, we wait for someone else to say it, and the moment passes. Here is the simple truth. In busine

If money worries, stalled growth, or burnout are creeping in, you are not stuck. A good advisor brings clear budgets, a focused growth plan, and practical fixes that ease the load. You get clarity, confidence, and steady progress that fits your life, just like Sarah needed in 2025. Ready to reduce stress and move forward with a plan you trust? Talk to a trusted business advisor, get an assessment, and set your next three steps today.     Personal Reasons to Hire a Business Ad

Harley Davidson (HD) was founded in Milwaukee, is 115 years old, and is one of the most iconic brands in the world... but it wasn’t always this way.    Between the ten-year period of 1973 to 1983, low-priced Japanese bikes like Suzuki and Yamaha flooded the market while HD market share sank more than 57%. The rapid decline nearly sank the entire company and if not for some impressive marketing, willingness to pivot and some crisis management...They'd be extinct like so many o